December 20, 2010 (HOUSTON, TEXAS) How do you ensure success of a million dollar, one-time event featuring some of country music’s brightest stars, including Gretchen Wilson, Stoney LaRue, Randy Rogers Band, and Colt Ford? If you ask the Southern Concert Group (SCG), a fresh-faced music event promotion company, the answer is “social media” of course.
SCG has tapped Social Ad Marketing (SAM) creators netSpray, LLC (also known as In the Spotlight Marketing) to promote the County Music Jam, a New Year’s Eve party to be held December 31 at the Fort Bend County Fairgrounds in Rosenburg, TX.
In addition to the use of social networks Facebook and Twitter, netSpray plans to use their proprietary Social Ad Marketing widget to help sell event tickets. The social media service provider uses a variety of tools from their proverbial bag of tricks including their proprietary social ad widget, contests, giveaways and similar social network focused practices and services (i.e. SEO, Linkbuilding, Digital Public Relations and Email Marketing services).
Using a combination of social media and social concern, netSpray has provided SCG with a road map to online promotional success. By using the connections friends have through social networks netSpray is providing event attendees with the opportunity to support a socially-minded cause while having fun.
Riley’s Toys Foundation is a non-profit that works to collect new and gently used toys for orphaned and refugee children in Africa. Together with logistics partner WorldVision they send those collected toys to children in areas throughout Africa such as Darfur and Zambia. Through the netSpray branded Spotlight Portfolio event page, attendees to the County Music Jam are encouraged to bring a packaged stuffed animal or soccer ball in support of the non-profit. When they do, they’ll receive a free beverage ticket to use at the concert.
The Country Music Jam
The one day festival of music, food and fun will culminate in a count down to the new year by country music singer Gretchen Wilson. Beginning at 12 noon the Country Music Jam will feature vendor booths, carnival rides, Texas BBQ and Chili cook-off, laser light show, as well as musical appearances by local country music stars Sundance Head, Horizon, Roy Head and Nobody’s Fool. The evening will include 4 headliner performances by Colt Ford, Randy Rogers Band, Stoney LaRue, and Grammy-Award Winner Gretchen Wilson.
For more information regarding the New Year’s Eve event, visit New Years Country Jam website, or the SCG social media accounts at Southern Concert Group on Facebook and Southern Concert Group on Twitter.
About Southern Concert Group: Southern Concert Group is a musically oriented production company specializing in music events. Based in Houston, TX they promote live concerts throughout Houston and the surrounding areas.
About netSpray: netSpray uses Internet Marketing specialists to help you reach your online marketing goals quicker and more effectively using Social Media. We serve all facets of business, from small to large corporations.
About Spotlight Portfolios: Spotlight Portfolios is a creative outlet for you to increase your communications through innovative Social Media tools, techniques and services. Spotlight Portfolios offers a unique way to promote ‘YOU’ as individual, organization or business.
About Riley’s Toys Foundation: Riley’s Toys Foundation was started in 2009 by an idea from then 4-year-old Riley Hebbard. After watching a news story about a Darfur Refugee camp, she decided to collect toys to send to the children in Africa. The organization is now a non-profit corporation with a mission to collect toys and donations for needy children around the world.
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