Much, much, much time has been spent lately talking, peeking in on, and pondering the realm of the social network. Everyone from BusinessWeek to your local restaurant has probably - if nothing more - dipped a toe in the social media space this past year or two.
It’s hard not to get caught up in the buzz, but a measured, well-thought approach never goes out of style.
Engage with Your Audience
Shiny objects have their appeal, especially among early adopters. But the careful consideration of how your target market or client consumes information, and cares to be engaged with is not to be forgotten in the rush to “join the next movement”.
Don’t Build Just Because You Can
It really seems as though these lessons should “go without saying” the problem is, when they aren’t said they often times are overlooked. I’m a strong advocate of testing any plan with rudimentary questions. Shake the structure, see if it stands against a little cross analysis. Letting something like the Groundswell’s POST acronym shape your online marketing strategy will benefit you in the long run.
Here’s why you don’t need another social media account: Your clients may not want it.
We can’t admonish businesses that are starting out enough on the merits of listening, and serving your clients smartly. Don’t get out of the blocks without thinking about why you are doing this in the first place - for your clients/customers. Do a SWOT analysis. Do some listening, then move forward with your clients fully in mind.
If you are considering if the next big thing, or one more network will help you reach more customers, build better relationships, or convert more time spent into dollars consider too these questions here.
Is this something your clients have expressed a desire for? Do you have a clear sense of where your (online) competition and opportunities are? Are you growing organically with your clients into these communities, or are you going there because of the perceived need to be a part of the bandwagon?
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