Yesterday eMarketer published new numbers on marketers who are (16%) and those that aren’t (84%) tracking their ROI on their social media investments here in 2009. The information is an echo of the ’social is play’ mentality that some naysayers have had surrounding the intense interest in interactive and social media marketing.
We get it.
That’s why we’ve added metrics to each of the ads created on our site. It’s kinda why we are here. As for those that don’t track, I’ve added the incriminating evidence below along with a link to the article, but I wanted to first tell you about how netSpray is part of the 16% and invite you too to - get it.
How it all began …
In years past our founders knew there needed to be a way to track and change content (in ads or otherwise) wherever it might be across the Internet. That is how netSpray began; it is how it all started. Tracking clicks, impressions, and giving the advertiser the opportunity update, change, or eliminate one or a multitude of ads became the striving point. That target has been nailed.
When you sign up for a netSpray eCommerce, or affiliate marketing account you’ll get tracking power. You’ll also get one of the most stream-lined, well-thought out, and creative ways to market products and services online. We’ve been written about in industry magazines, we’ve been heralded by industry leaders, but the interest and target now is to help you change the way you sell online.
The Challenge…
If you sell online (from information products to car parts) and you haven’t tried our innovative system yet, I’d love to know why? What’s between you and increased sales, greater exposure, tracking and manageability? How about nothing anymore…
Here is the chart and article I mentioned above. And I’ve tried to ad some additional resources on getting the best ROI on social media today. If you want to chat about them, hit us up on Twitter or use the comment section below. And thanks for reading.
Christopher Penn on How To Calculate Your Social Media Influencer Value (too, you might check out the CC Chapman podcast; bonus)
Rick Liebling on Social Media ROI: Consumer ROI (includes nice examples)
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